Brand: Skinny Girl
Project Scope: Package Design | Product Design | Product Development

vibrant and chic

Skinny Girl began as a cocktail company, founded by television personality, chef, and entrepreneur, Bethany Frankel. As we set out to expand her business into housewares, we needed to remain authentic to Bethany’s identity and reputation, one as a star best known for her work in The Real Housewives of New York City and spin-off show, Bethany Ever After. The youthful and stylish energy that drove her initial success with cocktails needed to be harnessed once again. Holding true to the iconic red, white, and black color palette, we created a line of cookware and bakeware that appealed to younger consumers— first-time home-buyers, apartment-renters, and experimental bakers alike.